If you haven't heard of them, Illamasqua are a big but still developing makeup brand, they have an ethos for free creativity, expression and individuality. Their ever growing range of tools and products, showcase a MUCH larger colour palette than many other brands. I really mean it when I say they are a creative make-up artists dream, and my go-to brand for anything slightly unusual.
So naturally I was very happy when I saw this:
They said:
''Illamasqua has and always will stand against animal testing. So as an
independent British beauty brand we are proud to support the new EU ban
against animal testing in the cosmetics industry. Coming in to action
this month, we know the ban is close to many of our fans hearts.
At Illamasqua we carefully research each of our suppliers, and continually look for new and more ethical ways to produce the colour-intense make-up you love. Unlike many brands, our range of professional brushes are 100% cruelty-free. Made entirely of advanced synthetic hairs, they deliver a flawless finish you can really believe in.'' *
At Illamasqua we carefully research each of our suppliers, and continually look for new and more ethical ways to produce the colour-intense make-up you love. Unlike many brands, our range of professional brushes are 100% cruelty-free. Made entirely of advanced synthetic hairs, they deliver a flawless finish you can really believe in.'' *
It's always really nice to know that a big brand such as Illamasqua is just as concerned for the welfare of others (even teeny tiny animals) as they are about their own profit and growth!
Well done Illamasqua!
*You can read more about Illamasqua's stance against animal testing here: http://www.illamasqua.com/explore/about-us/against-animal-testing/
Anna x
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